DIGITAL ENGAGEMENT COURSE

TARGETS : ALL
OBJECTIVES : Customer Engagement with Digital Tools
TIME: 2 Hours * 5 Times

Module 1 : The State of Digital Transformation in Pharma Industry

⦁ Governing guidelines, regulatory best practices
⦁ Streamlining supply chain with Blockchain
⦁ Digital analytics for process improvement
⦁ Proactive, predictive Pharma products
⦁ An end-to-end digital enterprise
⦁ Virtual Reality Augmented

Module 2 : Digital Channel Mix

⦁ Data in Current Situation  
⦁ Changes in Marketing Mix : Real Cases 
‌⦁ Preference for Digital Activities

Module 3 : Digital Tools for Customer Engagement

⦁ Digital Tools for CME
⦁ Digital Tools by Marketing
⦁ Virtual 1:1 Meeting
⦁ Approved e-mail
⦁ Preference for Digital Activities

Module 4 : Medical Engagement Changes

⦁ Stakeholder management: New Insight-generation Process
⦁ Field Medical Activity: Analytical approach & Digital tools
⦁ Medication Information: Automation & digitization
⦁ Medication Education: Collaboration with independent platform & digital program

Module 5 : Success Factors for Digital Engagement

⦁ 3 Factors: Contents, Digital Agility, Governance
‌⦁ Review & Discussion

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